글로벌 뷰티 기업 <에스티로더>에서 대학교 학생들을 대상으로 하계 인턴을 모집 중이군요.
관심있는 더/플레이라운지 수강생들 그리고 다른 분들도 지원하시기 바랍니다.
마감은 5월 29일 금요일까지입니다.
레쥬메클리닉 서비스를 받고 싶으신 분은 안지훈 팀장님 이메일(w@theplaylounge.co.kr)로 관련 서류를 보내주세요. :)
Estee Lauder Companies - 하계 인턴
타회사들과 같은 Job Sharing을 위한 단순사무 인턴이 아닌, Project로 진행되는 인턴인데다, 사장님 및 각 브랜드 임원, 인사부와의 만남도 자주 있는 internship program이니 많은 참여 부탁드립니다.
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학력 |
성별 |
인원 |
근무지 |
근무형태 |
전공 |
급여 |
경력 |
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09년08졸예 |
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인턴 |
요강참조 |
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신입/경력 |
[모집요강 및 모집내용 세부사항]
회사 : 에스티 로더
* Period: July 6th~ November 6 th, 2009 (4 months)
* Project Title: University leader of Breast Cancer Awareness Campaign
*
*Project Objective:
To spread the Breast Cancer Awareness to University students and let them be driving forces of BCA Campaign by participating campaign events.
*Project Process
1) Surveying the Universities’ campaign cases for benchmarking
(Understanding the procedure of University Campaign activities thoroughly)
2) Planning Breast Cancer Awareness Campaign Activities In University & outdoor illumination
(1) Breast Cancer Awareness Chapel Lecture by Christopher wood
(2) Music Concert or Seminar in University
(3) Breast Photo Exhibition
(4) DaeDong Festival in October
(5) Pink Party with university internet community
3) BCAP Supporter Selection and operation of activities
4) Execution (in September, October)
* Requirements
- 3rd, 4th grader and university graduate
- Person who can work form July to August (full-time), September to November (Part-time)
- Strong Communication capabilities in relationships
- Pro-active and positive attitude
- Due diligence
- High level of English skill,
* Application Form: Resume & Self introduction in English
* Application due date: May 29, 2009
* E-mail: ejcheon@kr.estee.com
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회사 : 클리니크
* Period: July 6th~ August 28 th, 2009
* Project Title
: Exploring new ways of on-line marketing programs which effectively contributes to creating positive WOM
*
* Project Objective:
By completing below projects, the intern should come up with well-rounded new ways of on-line marketing activity suggestion for Clinique.
1. Study Clinique brand global and competitors’ web-site and come up with learning points for additional application to
2. Study competitors’ on-line marketing activities as well as success stories from outside cosmetic industry and come up with learning points for additional application.
3. Support Yes Campaign and suggest how we could better utilize the regular testimonial campaign to produce better results.
4. Support on-line marketing program over all to have good understanding on the role and responsibility of on-line marketing to Clinique.
5. Manage Clinique Café in Naver and come up with suggestion for next step.
* Project Process:
<Support on-line marketing program>
- Participate First Class to have good understanding on brand and product.
- Learn strategy and mechanic of Clinique on-line marketing activities.
- Suggest new ideas from consumer point of view.
<Analyze on-line programs from competitors>
- Study and analyze on-line marketing programs from competitors and refine learning points for Clinique.
- Study and analyze web-site from competitors and refine learning points for Clinique.
<Play a bridge role for on and off-line buzz creation>
- Support Yes campaign to organize and encourage participants to passionately act.
- Manage Clinique Naver café on a daily basis
July 6th
- Brand Orientation (First Class)
- Study brand websites
July 13th~ Aug 7th
- Benchmarking other brands’ on-line activities
: Review best practices from other categories
- Support Clinique on-line marketing program
Aug 10th – Aug 21st
- Plan and prepare presentation for further recommendation for Clinique on-line marketing
Aug 28th
- Review and wrap-up
* Requirements
- 3rd, 4th grader and university graduate
- Experience or active participation with digital world.
- Passion for marketing and consumer
- Strong interest in beauty product and industry
- Strategic and analytic mind set
* Application Form: Resume & Self introduction in English
* Application due date: May 29, 2009
* E-mail: ejcheon@kr.estee.com
---------------------------------------------------------------------------
회사 : ORIGINS
* Period: July 6th~ August 28th, 2009
* Project Title: Developing “Make a Difference Moisturizer” launch program
*
* Project Objective
By completing below projects, the intern should be able to understand the PR activities of the prestige cosmetics and how to plan the new launch program.
1. Understanding / planning the new product launch program scope
2. Developing new launch program plans for Make a Difference moisturizer
3. Executing / evaluating programs
* Project Process
<Understanding / planning new product launch program scope>
- Study on new products PR strategy of competitor’s
- Study on marketing program for launching event
- Study on new products PR strategy of other industries
<Developing new launch program plans for Make a Difference moisturizer>
- Suggest the new franchise launching program
- Suggest multi-channel PR strategy including press, on-line, off-line and co-marketing activities
<Executing / evaluating programs>
- Practice suggested program and measure the effectiveness of each program
1st week of July
- Brand Orientation
- Understand the prestige cosmetics market
- Understand Origins
2nd week of July
- New product analysis
- Competitor analysis
3rd week of July
- Understanding the characteristics of PR activities in cosmetics industry
4th week of July
- Study on new products PR strategy of both Origins and competitors’
- Study on new products PR strategy of other industries
1st week of August
- Suggest launching strategy and ideas for the multi-channel such as brand website, beauty communities, POM, etc.
2nd week of August
- Execution (1) point of sales
3rd week of August
- Execution (2) online and measurement
4th week of August
- Presentation and sharing feedback
* Requirements
- 3rd, 4th grader and university graduate
- Experience or active participation with digital world.
- Passion for marketing and consumer
- Strong interest in beauty product and industry
- Strategic and analytic mind set
* Application Form: Resume & Self introduction in English
* Application due date: May 29, 2009
* E-mail: ejcheon@kr.estee.com
접수기간 :
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